Posted on April 8, by Scott Alexander I. I have a huge bias against growth mindset.
But how did a few air mattresses on the floor of a San Francisco loft become the most widely-used anecdote for startup growth hacking? I would never do this. It also serves as an example of an early stage startup doing everything necessary to get off the ground.
In order to tap into this market, Airbnb offered users who listed properties on Airbnb the opportunity to post them to Craigslist as well—despite the fact that there was no sanctioned way from Craigslist to do so.
Though fairly straightforward in hindsight, the execution was anything but simple, as explained by writer and entrepreneur Andrew Chen. For starters, because Craigslist saves listing information using a unique url rather than a cookie, Airbnb was able to build a bot to visit Craigslist, snag a unique URL, input the listing info, and forward the URL to the user for publishing—as Rishi Shah documented in the screenshot below.
The bot also had to fill out a handful of forms, the simplest of which was the Craigslist category. Region proved a bit more of a challenge since there are hundreds of different versions of Craigslist, some much more specific than others—for example, six sub-regions within a region for the Bay Area, yet one Craigslist for the entire state of Maine.
This means it was necessary to visit every Craigslist and scrape the names and codes for every region. Furthermore, there was the issue of the anonymous email assigned by Craigslist.
This function had to be turned off and replaced with a link to the Airbnb listing. Not only was it the sheer volume of potential users accessible via Craigslist, but the fact that Airbnb listings were far superior to the other properties available—more personal, with better descriptions and nicer photos—made them more appealing to Craigslist users looking for vacation properties.
Once those Craigslist users made the switch, they were more likely to ignore Craigslist and book through Airbnb in the future. Not only that, but those with properties listed on Airbnb ended up making more money on their listings, which kept them using the service as well.
Over the next weekend, Gooden built a site that used Craigslist email harvesting technology and mass mailing technology to target Craigslist users with vacation rentals. He then re-listed one of the properties on Craigslist, and within a day he received the following email: Image via Dave Gooden The next week he listed two more properties, and received two more emails.
The week after that, he listed yet another property, and received two more emails.
One way in which this is apparent is with their approach the photographs on listings. In the summer ofas the company was searching for new office space, Chesky stayed exclusively in Airbnb listings in order to gather firsthand data about the service.
According to Gebbia, "The photos were really bad. People were using camera phones and taking Craigslist-quality pictures. Hosts could automatically schedule a professional photographer to come and photograph their space.In every aspect of our life, a good personality holds a very important value.
Whether you are a budding professional, an established career person, or perhaps a home-maker, it is something that will help you develop and maintain solid relationships with others. Abstract.
The advent of agriculture has ushered in an unprecedented increase in the human population and their domesticated animals. Farming catalyzed our transformation from primitive hunter-gatherers to sophisticated urban dwellers in just 10, years. Use our tips and strategies for thinking about each of the seven personal essay options on the Common Application.
Coopersmith Career Consulting, an NCCRS member since June , facilitates the preparation of nontraditional post-secondary students for careers that match their interests and abilities. Coopersmith Career Consulting seeks to enable people whose circumstances make it inconvenient or too costly to achieve a traditional college education to nevertheless achieve training and/or.
In , designers Brian Chesky and Joe Gebbia couldn’t afford the rent on their San Francisco apartment. To make ends meet, they decided to turn their loft into a lodging space, but, as Gebbia explains, “We didn’t want to post on Craigslist because we felt it was too impersonal.
As the graph bracingly shows, brand valuations declined by nearly half (falling from 18% to 10%) while customer relationship values doubled (climbing from 9% to 18%) over a decade.