Start Day Trial Content marketing is proven to be one of the most cost effective and efficient ways of creating brand awareness, maintaining relationships with the target audience and in some cases, even acquiring new customers. When planned and executed in a strategic manner, content marketing can actually boost the traffic to a business website, increase the social following and even displace market competition to take the position of an industry authority.
You have a product people love and you understand who the people are that love it. Now would be a great time to build a marketing plan. The plan will change and evolve over time but having a structure helps to make sure that your marketing spend is aligning with your goals without being completely ad-hoc, spray and pray, or flavor of the day.
Good plans should contain the following: Segmentation — At this stage you should understand what segments love you offering and why. This is where you document with as much detail as humanly possible the segments that you are going to target.
Who are the Elements of marketing, what are their characteristics and how do you identify them. Competitive Alternatives — This is a documented list of what your customers would consider alternatives to your product or service. The purpose of this section is to help you articulate what really differentiates your offering from others in the space.
These are generally macro things and not niggly detailed nuances of features. Differentiated Points of Value by segment — For each segment, what are the top 3 or 4 differentiators that your offering has versus others. Messaging and Positioning by segment — Working from the previous section create a set of messages for each segment.
For more on this see my post on Crafting Simple Value Statements Marketing Goals and Measures — What are the goals of your marketing plan and what metrics are you tracking that are associated with those goals? You can tie acquisition to site visits, product signups, email or blog signups, abandon rates, etc.
Tactical Plan, Budget, Owners — Based on the above goals and measures this is the set of marketing plans you plan on executing to drive those results and the costs associated with each of those tactics. The tactics are broken into discreet items of work i. Remember that marketing plans change continuously so you need to make sure that the plan changes to reflect that.
Also I always have a set of test tactics running that are essentially trialling new things to see if they meet my ROI goals. Hey, you made it all the way to the end!
You can sign up for email updates, subscribe via RSS or follow me on Twitter. Subscribe Join the list and make sure you don't miss any updates!The key elements of any successful marketing plan include the concepts of product, price, place and promotion, also known as the four Ps of marketing.
The marketing mix of the four Ps functions as a guide to help the marketing manager successfully develop a strategy for promoting products and services to customers.
There are many elements of marketing and, if a marketing-led view of the firm is taken, they touch all aspects of the company.
Although these elements are discussed separately below, they are all interlinked and can have bi-directional influence on one another. The key elements of marketing strategy are divided in two parts.
One is the internal environment and the other is the external environment. 1)The internal environment. Marketing encompasses a number of different activities such as product design, pricing, strategies, advertising and others.
However these are just activities which have to be done in the process of marketing. There are also some crucial elements of marketing which are very necessary for the success of marketing and they form the backbone of marketing.
It's hard to call a marketing plan fully integrated without some type of print. Instead of folding, print outlets have simply added a digital option, and profit by selling subscriptions to access it.
Now would be a great time to build a marketing plan. The plan will change and evolve over time but having a structure helps to make sure that your marketing spend is aligning with your goals without being completely ad-hoc, spray and pray, or flavor of the day.